Branding + Design
Building brands, campaigns, and digital experiences, connecting with people and driving growth.
A clear unified brand for a global recruitment organisation
Streamlining the branding for an international awards programme
A scalable visual identity for a fast-growing training consultancy brand
Established Seventy Seven is the independent design practice of Neil Robinson, a brand and digital designer with more than two decades of experience. I help companies of all sizes turn their ideas and ambitions into clear, consistent design across brand, campaigns, and digital experiences. Whether you need a complete rebrand or ongoing creative support, the goal is the same: design that works hard for your business and resonates with the people who matter most.
Click below to discover some of the ways I can support your goals:
Brand identity
Graphic design
Digital and web
Design support
Work highlights
SearchLight Charity Rebrand
Rebranding a counselling and therapy charity to create a calm, hopeful, and inclusive identity
Hidden Layer Visual Identity
Developing a clear, scalable identity for a specialist AI recruitment consultancy
Tenth Revolution Group Rebrand
My approach
I believe the best design is a combination of strategy, collaboration, and creativity. Over the years, I’ve worked on everything from early-stage setups to complex international launches.
I’ve led major identity projects like the Tenth Revolution Group rebrand, uniting 20 offices worldwide under a single visual system. I’ve helped shape new ventures like Revolent, defining a visual language for a company that inspires people to pursue a career in tech. And with the Digital Revolution Awards, I adapted an identity and campaign that brought global recognition to a celebration of innovation in technology.
Clients value my balance of creative direction with hands-on design. I make the process clear, organised, and genuinely collaborative. Whether you’re launching something new or evolving an established brand, I’ll help you turn your ambition into visuals that work consistently and confidently.
Trusted by colleagues and partners

“We’ve had the pleasure of working with Neil on a number of projects where he has played a pivotal role as brand guardian and creative lead. He sets direction and ensures consistency across every element whilst also remaining hands-on in creating branding graphics and on-screen visuals.
His clarity of vision and collaborative approach make him an invaluable partner in delivering projects that look and feel world-class.”
BigTank Video Productions

Working with Neil on my logo has been an absolute pleasure. From the very beginning, his communication has been brilliant; always clear, responsive, and open to feedback. He really took the time to understand my design brief and brought my ideas to life. I felt listened to throughout the process, and the end result feels perfectly ‘me’.
I’d happily recommend him to anyone looking for a thoughtful and professional designer.
The To Do Lister

“Neil consistently demonstrated a deep understanding of digital design and brand strategy. His proactive, hands-on approach and clear communication made him an invaluable partner across several high-impact website projects.
Collaborating with him was both productive and thoroughly enjoyable.”
Tenth Revolution Group
Insights
AI: Comic Sans all over again
What Comic Sans can teach us about generative AI, misuse, and why judgment and context still matter more than the tools themselves.
Shipping under pressure and launching on time
A reflection on finishing Elf Assembly under time pressure, making compromises, and deciding when the work was ready to launch.
Decisions, dead ends, and direction changes
A reflective look at the design process behind Elf Assembly, from early ideas and wrong turns to the decisions that shaped the final brand.