Frank Recruitment Group
Updating the visual identity of a global recruitment organisation, including full rebuild and redesign of the website, updating all marketing collateral and promotional touchpoints as well as a brand extension for the talent acquisition division.
Year: 2021
Project areas
- Brand strategy
- Visual identity
- Brand guidelines
- Web design and development
- Office branding
- Project management
About the project
A key focus was enhancing readability and user experience. We employed light backdrops and generous white space throughout the design, creating a clean, uncluttered aesthetic that allows content to breathe and facilitates easier navigation. The identity relies on photography of casual, relaxed people in work environments to reflect the customer-centric values of the company, as well as aligning with similar brand visuals used across the tech ecosystems in which they operate. The result is a cohesive visual identity that resonates with Frank Recruitment Group’s mission and audience, positioning them effectively in the competitive recruitment industry.
Website
Brand guidelines
Brochure
Business cards
Social media graphics
Brand video
Postcard
Presentation template
Office branding
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