Human powered | Paying more to be AI free
As AI takes over more of the creative process, a growing number of people are seeking out work that feels personal, intentional and human-made. This post explores whether “AI-Free” companies could become the next marker of quality.
Dumber than a barrel of crackers | A branding backlash
The Cracker Barrel controversy was more than a logo debate. It showed how easily public outrage can overpower thoughtful identity work, especially when brands panic. Jaguar’s recent rebrand proves there is another path, one that holds its ground and lets the noise pass.
When your briefs are open | The wild west of design
Designers rely on clear briefs, but open projects can reveal surprising creative opportunities. This post explores how fewer guardrails can sometimes spark better ideas.