New Apple TV ident: was it really worth it?
Apple’s new Apple TV ident is a beautiful piece of design and a curious one. Built from real glass but almost indistinguishable from CGI, it raises questions about intention, value, and who the work was really for. This post explores the craft behind it, the criticism surrounding it, and why the behind-the-scenes film might be the real story.
Not always the real thing
Coca-Cola’s 2025 Christmas advert has already faced heavy criticism, and not without reason. The AI driven visuals feel oddly hollow, especially when compared with the warmth of earlier festive campaigns. This review explores why the magic feels missing this year.