SearchLight charity rebrand
Rebranding a counselling and therapy charity to create a calm, hopeful, and inclusive visual identity focused on guidance, clarity, and connection.
Hidden Layer rebrand
Brand identity and launch assets for Hidden Layer, a specialist AI recruitment consultancy, including logo design, guidelines, and sales collateral.
Elf Assembly branding
Brand identity and website design for Elf Assembly, a worker-owned toy-making cooperative. A self-initiated project exploring values, craft, and systems.
Sweating the details (or getting lost down the rabbit hole)
Much of logo design happens at a scale most people never see. This post reflects on judgement, craft, and the quiet decisions that shape strong marks.
Wake me up before you logo
Many brands rush straight to the logo, but the real work starts earlier. This post looks at why clarity around purpose, audience and personality creates stronger, more coherent identity design, and why the logo only makes sense once the brand has woken up.
Digital Revolution Awards event branding
Digital Revolution Awards Next featured project Updating the logo for a global awards and fundraiser and working with the in-house marketing team to deliver website updates, social media motion graphics, event branding and print collateral.Year: 2024-25 digitalrevolutionawards.com Project areas Brand strategy Logo design Brand direction Motions graphics and video Editorial design Event venue branding About […]
Tenth Revolution Group rebrand
Tenth Revolution Group Next featured project Revitalising the visual identity and brand positioning of a global tech talent creation and recruitment firm. Delivery involved a revamped logo, ground-up build of the new website, video promotion work, and updates to all internal and external collateral and assets.Year: 2023tenthrevolution.com Project areas Brand strategy Visual identity Brand guidelines […]
Revolent new company branding
Revolent Group Branding Next featured project Creating a visual identity and brand strategy for a new tech talent creation and training company. The project involved logo design, website build, promotional collateral and training materials.Year: 2020 revolentgroup.com Project areas Brand strategy Logo design Visual identity Brand guidelines Brand direction Project management Presentations About the project Project […]